Part of a solid business plan is a stellar business card. Although in some respects a formal business card feels a little archaic with our email, digits and job titles accessible all over our web and social media sites, the need for a tangible item for face-to-face networking is still paramount. Even for our well-connected business contacts, we still love the idea of handing over a piece of our image, to be another reminder of Etch and the identity we are crafting. As designers and artists, the visual element of our work is just one small facet, so developing a crave-worthy, tactile form of communication is another necessary tool in our marketing arsenal.
We’re no strangers to needing perfectionism when it comes to presentation and we didn’t want anything less for our non-virtual identity. The team at Aeolidia did amazing work with us as we developed our logo, branding and website design (more on the design process and choices for our logo/branding in a later post), but we knew we wanted to construct the remaining marketing pieces ourselves. One branding requirement we were adamant about was the ability to have repeatable and recognizable elements to reuse throughout our marketing for a fully integrated package. We used a few of these branding embellishments for our cards with our logo and informational text as the other players. We wanted to take advantage of the interaction required by 2-sided cards, so we decided to organize our logo on one side and content on the other. The logo and web address then became a visual invitation into the world of Etch with our signature pink line guiding you to flip the card for personal contact information adorned by an Etch Deco element (we clearly appreciate these design methods, see here and here).
Of course for handheld marketing products, printing can make or break the result. We’ve used several local printers with nicely executed products for some pre-Etch projects and always love minted when it comes to personal and business greeting cards, but decided to go the route of business-card-printing-specialists from an online vendor, MOO. The quality is fantastic. We chose the classic card with a heavy stock and smooth luster and rounded corners for a less conforming shape. Even the packaging is swoon-worthy, which is always a plus in our book. They came in tiny black boxes with quirky written messages that were fun to open.
Our passion for design drives us to surround Etch with clients and industry partners who are equally, infectiously vehement about making the world a more interesting place. Now with our sparkling cards, we feel armed and ready to network. So the next time we meet up, ask for a card and we will excitedly hand one over. You can be sure to expect the same request from us!

The thoughts and opinions in this post are all our own. No affiliate links were used and we were not paid for our review of any vendors discussed.


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