Category: Product Love

This week, Kate and I were knee-deep in legal verbiage with writing project proposals, logo trademark applications and acquiring our retail and sales tax certification. Either from the late-night contract writing or the effects of daylight saving time, I found it difficult to pull myself out of bed today. A motivator to help me face the dark, chilly morning was my excitement to share some amazing Interior Design inspiration involving the color green. In light of the upcoming holiday, I wanted to pass along some St. Patrick’s Day flavor, obviously without literal, kitschy shamrocks. These four spaces and products show a wide range of use and effect the positive, harmonious and renewing color can bring to an Interior environment.

1. Studio Hatch’s GitHub HQ 3.0 project in San Francisco

Studio Hatch is an amazing, two-women design team in San Fransisco. Rebecca, one of the Principals, is actually a close family friend, but I would truthfully follow their studio regardless of our personal connection. Studio Hatch’s work and business model are a constant inspiration to me. Their projects have a beautiful sensibility with smart, thoughtful details. In their GitHub HQ 3.0 project, they created many playful, adaptable spaces to inspire collaboration and creativity. One of those spaces is an Indoor Park, where they blended green indoor turf flooring with wooden planks to give a quirky, fun energy to a synergetic workplace environment. I definitely have a soft spot for smart details and interesting dichotomies, so this space ranks high in my book.

2. Hygge and West’s Andanza (Almost White/Green) Wallpaper Product Designed by Laundry

A company that provides high-end, modern wallpaper, Hygge and West collaborates with artists and designers to develop wall treatments that shape joyful, cozy living environments. The Andanza product is from their collection with Laundry and is inspired by a painted mural from a hotel bar in San Miguel de Allende, Mexico. The product uses a stippled technique that feels hand-crafted and a dramatic, yet understated transitional pattern that would work beautifully in a modern or traditional space. I particularly love the emerald green colorway in this design, as it provides a fresh, youthful energy grounded with sophistication. Kate and I used their Daydream wallpaper by Julia Rothman as a whimsical ceiling treatment in our Playful Nursery project, so we can personally attest to their products’ beauty and quality.

3. Emily Henderson and Samantha Gluck’s Oh Joy Studio Space project in Los Angeles

Emily Henderson collaborated with Samantha Gluck to design the workspace for Oh Joy’s Graphic Design, Product Design and Blogging studio in Los Angeles. The office was designed to be bright, airy, youthful and fun with a collaborative, yet functionally divided space plan. The entryway/reception area gives off a great home meets workplace vibe with its Living Room styled space. Emily and Samantha used a fantastically saturated, emerald green sofa to lead the design direction, which gave them a fun element to play off of for the remaining furniture, finishes, rug and wall art.

4. Fox Architect’s Spotify Corporate HQ project in New York

Fox Architects is one of the leading Architecture and Design firms for Commercial Office spaces based in the Washington DC area. Their projects are consistently clean, innovative and smart. The HQ project they completed for Spotify in New York pairs a neutral concrete floor and white wall bones with colorful furniture pieces, custom parachute cord partitions and large-scale music inspired wall murals. The pops of color throughout the space are fun, but I was particularly drawn to the subtle green lighting effect in the reception area. The soft green glow feels energetic, fresh and innovative, which is a great introduction to the workplace’s vibe.
Hope everyone has a happy, luck-filled weekend!

Image Credits: 1. VIA 2. VIA 3. VIA 4. VIA


With all of the beautiful stationery products available, creating balance and order can be both practical and inspiring. I’ve been building a binder system that will help me keep my work and home life super organized, providing a place where I can direct my tasks and schedule effortlessly. In the process, I got completely lost in the interweb cloud of home office accessories and planners, and want to share with you some of my favorites. Now I want to toss everything currently on my desk and replace it with these pretties!

Image Credits: 1. via 2. via 3. via 4. via 5. via 6. via 7. via

If you need functionality and inspiration to get it together, look no further than Emily Ley’s Stationery, Gifts and Organization. The gold protective corners and foil embellishments alone made The Simplified Life Binder the winner for me. A binder system seems to be the most versatile option for my lifestyle, because I can cater the divided sections specifically to my needs, and I don’t have to invest in a new planner each year. Since my phone is always with me, I use my iPhone calendar to schedule appointments and set digi-reminders. I respond best to a combination of phone and paper planning, since I have been saved countless times by the little beeping reminders that go off on my phone. However, there is something nice about writing things down, so the binder will still act as a main organizational hub at home.
There are many free printables out there to populate a binder planner system. Emily Ley has a library of them, along with various sheet sets that you can purchase on her website that will coordinate with her binders. It’s all in the details, folks, and these things are just so pretty. 
And lastly, my weekend gift to those craving a little order amid the chaos, here’s a source list of links for some of the best free printable organizers that I found on the web. I’ve sifted through all of the super cluttered/poorly designed freebies out there and this small selection boasts attractive and intuitive design with loads of practical functionality.

Free Printables:


  • Menu Planning by Design Finch – hands down the best for a combined Menu/Grocery list. Now, if I could just stick with it!
  • Michelle Lea Designs‘ collection of Calendar Printables are lovely, especially the Weekly Planner and Project Planner. The visuals are simple and so pretty. I’m using the Project Planners for little DIY’s I have going on around the house.
  • The jury is still out on whether or not I’ll ever use a Fitness Planner (or consistently go to the gym!) but this one from Running on Real Food’s Deryn seems useful and streamlined.
  • For newbie bloggers like us, who post once a week (for now!), Emily Ley’s or Michelle Lea Designs’ Blog Post Planners do the trick. But if you are a daily or frequent poster, this one from The Blogging Garden is more comprehensive.


Enjoy the weekend, friends.



Part of a solid business plan is a stellar business card. Although in some respects a formal business card feels a little archaic with our email, digits and job titles accessible all over our web and social media sites, the need for a tangible item for face-to-face networking is still paramount. Even for our well-connected business contacts, we still love the idea of handing over a piece of our image, to be another reminder of Etch and the identity we are crafting. As designers and artists, the visual element of our work is just one small facet, so developing a crave-worthy, tactile form of communication is another necessary tool in our marketing arsenal.
We’re no strangers to needing perfectionism when it comes to presentation and we didn’t want anything less for our non-virtual identity. The team at Aeolidia did amazing work with us as we developed our logo, branding and website design (more on the design process and choices for our logo/branding in a later post), but we knew we wanted to construct the remaining marketing pieces ourselves. One branding requirement we were adamant about was the ability to have repeatable and recognizable elements to reuse throughout our marketing for a fully integrated package. We used a few of these branding embellishments for our cards with our logo and informational text as the other players. We wanted to take advantage of the interaction required by 2-sided cards, so we decided to organize our logo on one side and content on the other. The logo and web address then became a visual invitation into the world of Etch with our signature pink line guiding you to flip the card for personal contact information adorned by an Etch Deco element (we clearly appreciate these design methods, see here and here).
Of course for handheld marketing products, printing can make or break the result. We’ve used several local printers with nicely executed products for some pre-Etch projects and always love minted when it comes to personal and business greeting cards, but decided to go the route of business-card-printing-specialists from an online vendor, MOO. The quality is fantastic. We chose the classic card with a heavy stock and smooth luster and rounded corners for a less conforming shape. Even the packaging is swoon-worthy, which is always a plus in our book. They came in tiny black boxes with quirky written messages that were fun to open.
Our passion for design drives us to surround Etch with clients and industry partners who are equally, infectiously vehement about making the world a more interesting place. Now with our sparkling cards, we feel armed and ready to network. So the next time we meet up, ask for a card and we will excitedly hand one over. You can be sure to expect the same request from us!

The thoughts and opinions in this post are all our own. No affiliate links were used and we were not paid for our review of any vendors discussed.

Website by * Aeolidia *